Print Ads

The 2008 'There are two ways to get one' campaign message is that you have two ways to get this cap - make it to the majors, or buy one, since there is no difference between the 59FIFTY that MLB players wear on the field, and the 59FIFTY that fans wear in the stands. The headline is accompanied with a cap sitting on a dugout bench. This visual approach allows the copy to take the lead, inviting readers to find out what those two ways are. It pushes New Era's supreme authenticity. The ads also tout the revolutionary, moisture-wicking, shrink-resistant fabric which recently replaced the traditional 59FIFTY and 39THIRTY cap materials.